Less Chaos.
Better Marketing.
You don't need more campaigns. You need someone who can see the whole picture, tell you what's not working, and build a strategy to move you forward. I partner with ecommerce and consumer brands ready to stop reacting and start growing with intention.
A calmer approach to growth
Most brands aren't struggling because they lack ideas or effort. They're struggling because nobody's connecting the dots between strategy, creative, paid media, and conversion. That's the work I love.
Fractional CMO. 14+ years. In-house and agency side.
I come in, cut through the noise, figure out what's actually moving the needle -- and what's just keeping everyone busy -- and build a path forward your whole team can get behind.
How I Help
Three ways to work together, depending on where you are and what you need most.
Fractional CMO
Senior marketing leadership without the full-time hire. I embed with your team and bring the strategic clarity, cross-channel direction, and executive-level thinking your brand needs to grow.
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Growth Strategy & Optimization
Paid media, creative, landing pages, customer journey -- I find what's underperforming and build a smarter path to results. No fluff, no busywork.
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Strategic Consulting
An experienced outside perspective when you need to get unstuck. Focused engagements, honest recommendations, and a clear action plan you can actually execute.
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Deep expertise across the channels that matter
Paid Media / Creative Strategy / Content / CRO / Landing Pages / Ecommerce Growth Strategy
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Meet the Founder
Coming to you from the South Bay of Los Angeles, I bring 15 years of experience in online marketing - from the agency side to in-house consumer brands. I've worked across paid media, creative strategy, content, CRO, and ecommerce growth, and I genuinely love this work.
My favorite part? Becoming a true extension of my clients' teams. I show up invested, I care about your success as much as you do, and I've been lucky to build a network of incredible talents along the way.
When I'm not working, the ocean is where I reset - it's where the best ideas find me.
SJM Innovative is dedicated to my late husband, who has been with me every step of the way.
Anne McArdle
Built for brands ready to grow
I work best with businesses that need true strategic leadership - not just another vendor.
Clarify
What's working, what's not, and where the biggest opportunities are hiding.
Simplify
Cut competing priorities down to what will actually move the needle.
Align
Strategy, messaging, creative, and conversion all pulling in the same direction.
You have momentum. You need direction.
Great product, real traction, but marketing still feels reactive and scattered. I bring the strategy and structure to grow with intention, without the overhead of a full-time CMO.
Cut through the noise in health and wellness.
I understand this space very well, the audience, and what it takes to build credibility and drive results. From supplements to personal care to fitness - I thrive here.
When customers think before they buy.
Generic marketing doesn't work when the purchase takes research and thought. I specialize in the messaging, content, and customer journey work that moves people from curious to converted.
Running hard but something isn't clicking.
Campaigns, creative, budget -- all moving but not connecting. I come in, find what's actually working, cut what isn't, and build a cleaner path to sustainable growth.
Paid Media
Creative Strategy
Content
CRO
Ecommerce Growth
Health & Wellness
DTC
Not sure if you're the right fit? Reach out anyway - I'll tell you honestly.
What clients are saying
Real results from brands I've worked with
One standout recommendation was adding a short lead form CTA next to each furniture piece on our website, allowing users to request more information or a quote. This simple but strategic change helped us generate approximately 200 leads per month and had a direct impact on our bottom line.
Anne is professional, courteous, on time, and on budget. I recommend her without reservation.
Ready to bring some clarity to your marketing?
Whether you need ongoing strategic leadership or a focused engagement to get unstuck - I'd love to hear what you're working on.